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CX (R)Evolution

Upgrade and/or expand your martech landscape with cutting-edge marketing automation and customer data tools to create a truly inspiring, fully personalised and 100% unified CX.

CX (R)Evolution

Superlative experience

Get the tools you need to forge meaningful and lasting connections with your customers. With a view to upgrading and/or expanding your martech ecosystem, we help you and your teams navigate the complexities of tool selection and integration. For fully unified customer journeys that inspire and convert!

Discovery

  • Comprehensive evaluation of your current setup to assess your readiness for Unified CX, dissecting existing practices and tech foundations.
  • Customer focus analysis exploring your level of customer-centricity and uncovering opportunities to align your personalisation strategies with your brand identity.
  • Data distillation capturing insights that paint a complete 360° view of your customers, matching their needs with your growth opportunities.
  • AI integration assessment connecting your brand with the future, exploring ways to boost efficiency and impact.

Strategy

  • Tailored roadmap leveraging AI and predictive modelling to develop high-impact customer data and personalisation tactics.
  • Continuous optimisation of your overall strategy incorporating AI-based monitoring for maximum impact and return on investment.
  • Team empowerment through comprehensive training and ongoing support, so your marketing team can execute advanced strategies efficiently, effectively and independently.
  • Performance metrics based on data-driven KPIs and regular reviews to align performance with your business goals.

 

Execution

  • Team empowerment aimed at inspiring and guiding your team through the transformation process.
  • Proficiency development, integrating new customer-centric practices and personalisation techniques.
  • Ongoing support and strategic advice throughout the execution of your unified CX initiatives.

Outcome

  • Channel diversification to engage your customers across multiple touchpoints, fostering deeper and more meaningful relationships.
  • 360° insights into customer preferences, intentions, behaviours and motivations.
  • Unified martech implementation ensuring seamless evolution of your martech stack and a consistent brand experience across all your touchpoints.
  • AI-powered optimisations that generate hyper-personalised interactions, leaving your customers delighted and craving for more.

Roadmap

Steer your business, step by step, towards becoming a genuine, customer-centric love brand, while boosting brand loyalty and sustainable growth along the way.

Step

1

Analysis

Let’s start with a deep dive into your existing toolbox, examining your data landscape and mapping your customer journey with an eye for quick wins and insights that will guide the next steps.

Step

2

Business case

Together, we’ll craft a compelling case for transformation, showcasing the benefits of Unified CX to get senior management and other stakeholders on board. Through a series of workshops and brainstorm sessions, we'll secure the backing needed to turn ideas into reality.

Step

3

Platform selection process

Explore options and relative benefits of multiple vendors and platforms. We’ll help you gather stakeholder feedback, evaluate third-party offers and set up detailed demos so you can make informed decisions.

Step

4

Proof of concept (POC)

Put the capabilities of your selection to the test! Together, we'll assess the chosen platform’s fit and the potential, gaining valuable insights along the way. Experimentation will refine our collective approach while laying the foundations for implementation.

Step

5

Implementation & training

Time to execute the roadmap by implementing, integrating and configuring the chosen tools. Count on a smooth transition thanks to targeted training, empowering your people to get the most out of your newly evolved martech setup.

Step

6

Ongoing support

Monthly reviews and quarterly assessments will help you stay on track, helping you adjust your strategies in response to new marketing innovations and general shifts in the landscape.

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Time to take a leap

Are you ready to turn your data into insights and touchpoints into love bites? Contact us for an obligation-free assessment of the needs and ambitions of your brand. And a demonstration of how we can bridge the gap between them for lasting success.

Get in touch