CX Lab

The CX Lab is where strategy, technology, and customer experience come together. From expert blog articles and real-world business cases to in-depth white papers, we explore the latest trends in marketing automation, customer data, and personalisation. At Dots & Dopamine, we believe exceptional CX isn’t just built—it’s tested, optimised, and perfected. Dive in, get inspired, and take your marketing to the next level.

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The silent killer of retention – Why your lifecycle strategy needs an upgrade

Loyalty

Upgrade your lifecycle strategy to retain customers by understanding their journey and ...

Journey mapping that converts – What most brands miss

Omni-channel marketing

Discover how effective journey mapping, driven by customer behavior and real data, can transform ...

Smarter segmentation – How to stop guessing and start converting

Strategy

Discover the power of smarter segmentation to boost conversions and customer engagement with ...

The Loyalty Leap – From Points to Emotional Connection

Loyalty

Transform your loyalty program by focusing on emotional connections over points to build lasting ...

Is Your Customer Data Strategy Helping or Holding You Back?

Data

Is your customer data working for you? Learn how to unify and activate your data to drive ...

Beyond Open Rates: The KPIs that actually matter in retail marketing automation

Reporting

Optimize your retail marketing automation by focusing on KPIs that drive growth, such as ...

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