CX Lab

The CX Lab is where strategy, technology, and customer experience come together. From expert blog articles and real-world business cases to in-depth white papers, we explore the latest trends in marketing automation, customer data, and personalisation. At Dots & Dopamine, we believe exceptional CX isn’t just built—it’s tested, optimised, and perfected. Dive in, get inspired, and take your marketing to the next level.

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Personalization Is a Must: How Retailers Can Get It Right

blog article

In a world of infinite choice, personalisation is how you stand out. It’s not magic (though it can ...

How to Delight Consumers in Retail: The CX (R)Evolution Guide

blog article

Creating unforgettable retail experiences that delight consumers requires a blend of ...

Why Customer Experience is Your Greatest Competitive Edge

Omni-channel marketing

blog article

Customer experience is the foundation of brand loyalty and omnichannel success. Learn how to ...

Maximise Impact: How Testing Transforms Your Marketing

Omni-channel marketing

blog article

Testing and optimisation are the keys to omnichannel success. Learn how data-driven decisions, A/B ...

Work Smarter, Not Harder: The Case for Marketing Automation

Omni-channel marketing

blog article

Automation is the key to smarter, more efficient marketing. Discover how to streamline processes, ...

Beyond Tools and Tech: Why Your Team is the Ultimate Advantage

Omni-channel marketing

blog article

Your omnichannel strategy is only as strong as the team behind it. Learn how to empower your ...

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