Marketing Technology

At Dots and Dopamine, marketing technology is not about tools for the sake of tools. It is about building a connected ecosystem that empowers marketers to create personal, data-driven experiences that drive growth and loyalty.

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Build a martech stack that actually delivers on your customer promise

Too many businesses are stuck with tools that do not talk to each other, data that sits unused, and teams that struggle to get the most out of their platforms. At Dots and Dopamine, we help you bring order to the chaos. Whether you are building from scratch or improving what you have, we design and implement marketing technology ecosystems that power personal, effective and scalable customer experiences.

What we help you solve

  • Disconnected tools and siloed data

  • Overreliance on IT for marketing tasks

  • Underperforming marketing automation or CDP setups

  • Confusing platform features that slow your team down

  • Martech that is heavy on cost but light on results

We do not just select tools. We make sure they work together, support your goals and empower your team to take control.

 

Our Martech services

Tool Selection and Vendor Matching

Looking for a new marketing automation platform, loyalty tool or CDP? We guide you through a clear process to define your needs, shortlist the right vendors and make confident, future-proof choices. No tech jargon, just strategic fit.

Platform Implementation and Onboarding

We manage the end-to-end rollout of your selected tools. From technical setup and data mapping to campaign migration and testing, we make sure everything is up and running smoothly. Your team stays in the loop throughout.

Integration and Data Unification

We connect your systems so that data flows seamlessly across CRM, web, app, email and more. This creates a 360 degree view of your customer, unlocking smarter segmentation, better personalisation and stronger results.

Martech pulse checks and Optimisation

Already have a stack in place but not seeing the return? We assess your current setup, identify what is holding you back, and deliver clear, actionable recommendations to improve performance.

Team Enablement and Training

Great tools need confident users. We offer tailored training sessions, documentation and workshops to make sure your team knows how to use the platform to its full potential.

Embedded Martech Support

Need an expert on call? We can embed into your team to offer ongoing support, troubleshoot issues, and help you stay ahead of new features and updates.

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Why it works

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We help your brand speak with one voice

From inbox to Instagram to in-store, we ensure every customer interaction feels like part of the same conversation. Consistency is what makes a brand memorable. We help you achieve that across every touchpoint.
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We turn insight into action

We don’t just collect data, we use it to drive real results. From A/B tests to smart segmentation, we help you uncover what matters and activate it fast. The best customer experiences are built on understanding, not assumptions.
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We architect, build and scale

We handle the entire journey, start to finish. From the first strategic blueprint to ongoing optimisation, we are hands-on. No handovers, no siloed teams — just one partner who grows with you.
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We are customer-first, not tech-first 

We put people before platforms. That means every decision we make starts with your customer in mind. We help you choose and use the tech that supports real, human experiences.

    Let’s make your martech stack work harder

    Book your martech consult and discover how we can turn your tools into a true growth engine. 

    Let's optimise your stack