Strategy

Discover how Dots and Dopamine helps brands create customer-first strategies that drive growth, retention and loyalty. From automation and data to loyalty and journey design, we turn insight into action.

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Turn insight into action and customers into brand fans

A strong strategy is the backbone of every great customer experience. At Dots and Dopamine, we help brands design connected journeys that do more than convert. They create emotional loyalty, drive lifetime value and spark consistent growth. Whether you are building from scratch or optimising what is already live, we bring clarity, structure and energy to your customer experience strategy.

What we help you solve

  • Marketing automation that feels fragmented or underused

  • Loyalty programmes that fail to engage beyond rewards

  • Disconnected data with no clear activation strategy

  • Customer journeys that are not aligned with your business goals

  • Stagnating growth or unclear priorities for your marketing team

We help you identify what truly moves the needle. No guesswork, no generic roadmaps. Just strategies that are tailored to your customer, your tools and your ambition.

Our strategy formats

CX pulse check

We take a close look at your tools, segments, campaigns and automations. The goal? Find what is working, what is missing and where the biggest opportunities lie. You will get quick win suggestions, A-B test ideas and a clear set of high-impact use cases.

Customer Journey Roadmap

From first touch to long-term retention, we map the journey your customer actually takes. Together, we define every stage, every trigger and every interaction across channels. This includes both automated flows and always-on engagement.

Loyalty Strategy Design

We help you build loyalty strategies that go beyond points. From emotional triggers and behaviour-based rewards to full loyalty propositions, we create plans that deepen brand connection and increase customer lifetime value.

Customer Data and Segmentation Strategy

We unify and structure your data, then define segmentation strategies that allow you to speak to customers like individuals. This includes consent strategy, personalisation triggers and ongoing data activation best practices.

Growth and Retention Strategy

Need to accelerate growth? We work with you to build strategies that attract the right audience, reduce churn and increase repeat purchases. Whether it is lifecycle marketing, referral mechanics or conversion playbooks, we craft smart, scalable plans.

Embedded Strategic Support

Want us on speed dial? We can join your team as an ongoing partner to guide your strategic decision-making, spot new opportunities and keep your customer experience evolving.

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Why it works

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We help your brand speak with one voice

From inbox to Instagram to in-store, we ensure every customer interaction feels like part of the same conversation. Consistency is what makes a brand memorable. We help you achieve that across every touchpoint.
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We turn insight into action

We don’t just collect data, we use it to drive real results. From A/B tests to smart segmentation, we help you uncover what matters and activate it fast. The best customer experiences are built on understanding, not assumptions.
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We architect, build and scale

We handle the entire journey, start to finish. From the first strategic blueprint to ongoing optimisation, we are hands-on. No handovers, no siloed teams, just one partner who grows with you.
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We are customer-first, not tech-first

We put people before platforms. That means every decision we make starts with your customer in mind. We help you choose and use the tech that supports real, human experiences.

    Let’s map your customer journey

    Book a strategy session and uncover the quickest path to growth, loyalty and customer connection.

    Let's talk