CX Lab

The CX Lab is where strategy, technology, and customer experience come together. From expert blog articles and real-world business cases to in-depth white papers, we explore the latest trends in marketing automation, customer data, and personalisation. At Dots & Dopamine, we believe exceptional CX isn’t just built—it’s tested, optimised, and perfected. Dive in, get inspired, and take your marketing to the next level.

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Delivery rate vs. Deliverability rate: Why your emails might not be reaching anyone

Reporting

Learn the real difference between delivery rate and deliverability rate in email marketing. ...

Feedback that fuels loyalty: How to turn customer input into your competitive edge

blog article

Strategy

Discover how to collect, act on, and benefit from customer feedback to improve CX, build loyalty, ...

From points to passion: Why your loyalty programme needs a glow-up

blog article

Loyalty

Transform your loyalty programme from basic points-based rewards to meaningful emotional ...

Unified CX: Buzzword Bingo or Business Breakthrough?

blog article

Strategy

Discover how Unified customer experience can transform your brand by connecting customer ...

The Martech Meltdown: What to Do When Your Stack Is Stuck

unified CX

Tooling

Learn how to untangle your martech stack and boost marketing efficiency with our practical Tune-In ...

How to Delight Consumers in Retail: The CX (R)Evolution Guide

blog article

Creating unforgettable retail experiences that delight consumers requires a blend of ...

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