CX Lab

The CX Lab is where strategy, technology, and customer experience come together. From expert blog articles and real-world business cases to in-depth white papers, we explore the latest trends in marketing automation, customer data, and personalisation. At Dots & Dopamine, we believe exceptional CX isn’t just built—it’s tested, optimised, and perfected. Dive in, get inspired, and take your marketing to the next level.

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Vanity vs Value: Why It's Time to Rethink Your Database Strategy

Strategy

Clean up your database and boost performance. Discover why a smaller, engaged list outshines a ...

CX in Crisis: Are Your Teams Empowered to Turn Frustration into Loyalty?

Strategy

Loyalty

Empower your CX teams to turn customer frustrations into loyalty by providing them with the right ...

Martech’s Dirty Little Secret: It’s Not About the Tools

Tooling

Discover Martech's hidden truth: it's not about the tools, but the strategy behind them. Learn how ...

Ready for Lift-Off? When to Switch From an ESP to a CDXP

Tooling

Discover when it's time to upgrade from an ESP to a CDXP for better data integration, segmentation, ...

Why Mailchimp May Not Suit Belgian Brands

Tooling

Discover why Mailchimp may no longer be the best fit for Belgian brands and explore smarter email ...

The Automation Graveyard: Flows That Die a Quiet Death

Strategy

Revitalize your marketing automation by identifying and fixing common flow failures. Learn how to ...

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