CX Lab

The CX Lab is where strategy, technology, and customer experience come together. From expert blog articles and real-world business cases to in-depth white papers, we explore the latest trends in marketing automation, customer data, and personalisation. At Dots & Dopamine, we believe exceptional CX isn’t just built—it’s tested, optimised, and perfected. Dive in, get inspired, and take your marketing to the next level.

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Maximise Impact: How Testing Transforms Your Marketing

Omni-channel marketing

blog article

Testing and optimisation are the keys to omnichannel success. Learn how data-driven decisions, A/B ...

Work Smarter, Not Harder: The Case for Marketing Automation

Omni-channel marketing

blog article

Automation is the key to smarter, more efficient marketing. Discover how to streamline processes, ...

Beyond Tools and Tech: Why Your Team is the Ultimate Advantage

Omni-channel marketing

blog article

Your omnichannel strategy is only as strong as the team behind it. Learn how to empower your ...

From Chaos to Clarity: Mastering Consistent Messaging

Omni-channel marketing

blog article

Consistent messaging builds trust, strengthens your brand, and enhances the customer experience. ...

Unify Your Tech Stack & Elevate Customer Experience

Omni-channel marketing

blog article

Seamless technology integration is the key to omnichannel success. Learn how to unify customer ...

Mastering Customer Insights

Omni-channel marketing

blog article

Customer insights are the heartbeat of omnichannel marketing. Learn how to centralise data, ...

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