CX Lab

The CX Lab is where strategy, technology, and customer experience come together. From expert blog articles and real-world business cases to in-depth white papers, we explore the latest trends in marketing automation, customer data, and personalisation. At Dots & Dopamine, we believe exceptional CX isn’t just built—it’s tested, optimised, and perfected. Dive in, get inspired, and take your marketing to the next level.

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Why Centralising Data Fuels Omnichannel Growth

Omni-channel marketing

blog article

Centralising your data is the key to a seamless omnichannel strategy. Discover how to unify ...

Omnichannel vs. Multichannel: Which Wins in CX?

Omni-channel marketing

blog article

Multichannel marketing casts a wide net, but omnichannel marketing creates a seamless customer ...

Transitioning from Multichannel to Omnichannel Marketing: A Game Plan for Success

Omni-channel marketing

blog article

Ready to elevate your marketing strategy? Learn how to transition from multichannel to omnichannel ...

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